Mr. Cp Saw, director & head of beauty portofolio Asean from Informa UBM opened up the event with a speech about "Strengthen your brand with Mekong Beauty Show& Vietbeauty". Exciting changes and new highlights of the mega event in 2019 have been shared during his speech.
The press conference was in the meantime integrated with a function under the theme of "Marketing Strategies for Beauty Industry Distribution Channels". Experts from Nielsen, MEDiCARE, Centdegres and Haravan came to share their insights on the omnichannel distribution development. How is the development of E-commerce? Should brands go from offline to online? How to allocate your marketing budget in an omnichannel era? Is offline still very important to invest in?
Mekong Beauty Show and Vietbeauty will combine and become one unique event in 2019. Spanning two halls in Saigon Exhibition and Convention Center, the two shows co-locating with each other will become the largest beauty trade event in Vietnam hosting over 450 exhibitors with brands from more than 25 countries. Happening from August 22 to 24, 2019 Mekong Beauty Show and Vietbeauty will become the best destination for all brands to enter into Mekong Beauty markets.
Total visitors expected to Mekong Beauty Show & Vietbeauty will reach around 12,000 in 2019 which is a great jump for all brands and companies exhibiting to enjoy much higher exposure. Buyer profile will expand in 2019 from mainly distributors and retail to a wider range including salon owners, OEM and contract manufacturers and brands.
Another highlight of Mekong Beauty and Vietbeauty in 2019 will be bringing in the "Cosmoaesthetic" concept and section. A group of doctors from international markets like Europe, Malaysia, Singapore will be joining the "Cosmoaesthetic Congress" and share the expertise to Vietnam market about new technologies, new products, innovations and creations in anti-aging, skin recovery and other hot topics the market wishes to know. Exhibitors from Korea, Vietnam, Europe, Japan and other countries will showcase their products and equipment of the latest development.
With an increasing interest from Vietnam market and consumers in natural and organic products, a section in brands dedicated to organic and natural products in beauty will be highlighted during Mekong Beauty Show and Vietbeauty in 2019. Each booth will be tastefully designed and furnished to distinguish the area and given the identity of "green, eco-friendly and clean". Another new section focusing on the fast growing "food supplement" market will be locating near the natural and organic pavilion, this "zoom in area" will be representing young, trendy and niche brands coming from both Vietnam and international markets.
Source: Informa UBM
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